Trademark practice before the U.S. Patent and Trademark Office ("PTO") is a formalized proceeding. The applicant must submit a number of complex forms -- many of which must contain detailed information about the proposed trademark. Guide to Registering Trademarks provides you with the detailed analysis and guidance -- and forms and documents -- you need to correctly file the application, amend the application, or respond to an examining attorney's refusal, and to inform your client of each step during the prosecution and maintenance of an application and the resulting registration. Detailed Analysis and Instruction for Every Stage of the Proceeding You'll find valuable explanations of the proper procedures to take for virtually all issues that may arise during trademark prosecution, including: establishing and maintaining the attorney-client relationship conducting in house computer and on-line searches determining whether a mark is registrable under the PTO guidelines completing and filing a trademark application responding to a refusal to register, including responses to specific grounds such as surname usage, genericism, or descriptiveness responding to requirements of the examining attorney preparing and filing assignments post-registration maintenance, including Section 8 & Section 15 affidavits and renewals opposing a trademark application for registration based on prior use and much more

Stay current with the hundreds of PTO requirements and regulations

Guide to Registering Trademarks offers comprehensive legal analysis of the many issues you will encounter, based primarily on cases decided by the Trademark Trial and Appeal Board and the Federal Circuit, and the decisions of the Commissioner -- the decisions which are binding on the PTO. You'll learn how and why other companies have -- or have not -- registered trademarks, and how to use the Lanham Act and the Trademark Rules of Practice to successfully obtain and maintain trademark registrations.
And you'll get effective legal arguments -- complete with up-to-date case citations -- that you can use if your application is rejected. This invaluable resource covers the appropriate response to hundreds of PTO requirements and refusals -- saving you valuable research and drafting time.

Steven H. Bazerman is a Partner in the firm of Bazerman & Drangel, P.C., in New York, an intellectual property boutique where he specializes in intellectual property law, and is particularly well known for his expertise in trademark law. He has successfully litigated important cases such as LeSportsac, Inc. v. K Mart Corp., Source Perrier SA v. Water of Saratoga Springs, and Pepe (U.K.) Ltd. v. Ocean View Factory Outlet Corp. Mr. Bazerman is a graduate of the University of Michigan, School of Engineering and of Georgetown Law School and is a member of the bars of the State of New York, and Washington D.C. and admitted to practice before the United States Patent and Trademark Office. He has written on various intellectual property matters and lectured at INTA, as well as before various industry and legal associations. Jason M. Drangel is a Partner in the firm of Bazerman & Drangel, P.C. in New York. He is a graduate of the State University of Albany and of Fordham Law School and is a member of the New York and New Jersey bars. He is an active member of the International Trademark Association and has lectured on various intellectual property Issues.

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